You're reading : The Importance of Beauty - A View on the 2010 World Cup by Landscape Ideas
The Importance of Beauty - A View on the 2010 World Cup by Landscape Ideas
Article 2010, Article Durban, Article perspective, Article public spaces, Article South Africa, Its been hard to ignore the fact that there's a World Cup happening in our backyard at the moment. Its been something we've been building (literally and emotionally) towards for the last several years, with equal doses of pessimism and excitement. I'm looking forward to seeing the long-term benefits to our economy and nation, as the rest of the world has a chance to see what a truly amazing place South Africa is. The truth is, once you've lived here, its hard to be happy anywhere else.![]() |
| Flag Wrapped Tree outside the Africa Art Centre on Florida Road |
But honestly, I'm not sure that I'm unhappy that money has been spent on these "superficial" things. You can't deny the effect that this World Cup has had on uniting a nation obsessed with pointing at our differences, rather than celebrating what makes us unique.
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| Natal Mahogany wrapped with South African Flag for the World Cup |
But beauty is what inspires us, its what takes our minds off of the mundane. Beauty affects our emotions, and perceptions. It changes the way we feel about ourselves. I'm not advocating choosing something pretty over buying food to eat. But if we're not looking, we might miss the fact that the beautiful doesn't always have to be sacrificed to the practical.
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| Wrapped Trees lining the streets of Durban for 2010 |
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